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2026-27 Telarus Tech Trends Report
Prefer a PDF of the full report? No problem.
Customizable Client-Facing Presentation
Customizable PowerPoint
Turn the 2026–27 Telarus Tech Trends insights into a sales and marketing asset that’s uniquely yours. This client-ready deck is easy to customize with your branding and includes talk-track notes for every slide.
Customization Instructions
Personalize the deck with your logo, colors, and company information. Our step-by-step instructions make customization simple, whether you’re using a Mac or PC.
Training Video
Join Sam Nelson, Telarus VP of CX + AI for a mock client presentation. See how she uses the talk track to explain the trends and connect the data to an end customer’s business.
Asset Library
Technology Ecosystem Selling: Conversation Starter Cheat Sheet
Use this cheat sheet in discovery sessions or as a pre-call checklist to surface adjacent priorities to a customer’s stated ask.
5 Questions That Turn Every Renewal into a Strategic Conversation
Use these five questions to reframe the renewal discussion from a simple transaction into a strategic planning session and cement your role as an indispensable partner.
AI Readiness Roadmap
Use this first-step planning tool when working with Starters, buyers who are just beginning their AI journey.
Customizable Advisor Deck
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Video Library
Methodology
This report was commissioned by Telarus and conducted by the independent research firm Redpoint Insights. Redpoint Insights surveyed a combined panel of mid-market and enterprise IT decision-makers, as well as technology advisors from Telarus’s database of multi-industry partners serving U.S.-based SMB, mid-market, and enterprise companies. The surveys were administered in April 2026.
Combined IT Buyer Survey (Mid-market and Enterprise):
- 503 respondents from U.S.-based mid-market and enterprise organizations.
- Company size: 51 to 100,000+ employees (10% 51–250; 38% 251–1,000; 33% 1,001–5,000; 10% 5,001–10,000; 9% 10,001+)
- Sectors: Retail / E-commerce (19%), Technology (17%), Financial Services (17%), Professional Services (16%), Healthcare (12%), Manufacturing (9%), Energy / Utilities (7%)
- Confidence level: 95%, margin of error: < ±3%
Technology Advisor Survey:
- 452 respondents from the Telarus partner community.
- Company revenue: <$99K (25%), 100K–499K (29%), 500K–999K (13%), 1M–5M (18%), >$5M (5%)
- Top verticals served: Healthcare (66%), Financial Services (52%), Manufacturing (52%), Legal (48%), Retail / E-commerce (46%), Technology (46%)
- Confidence level: 95%, margin of error: < ±3%