2026-27 Telarus Tech Trends Report
Exclusive insights from more than 950 IT decision-makers and technology advisors in an all‑new digital experience. Discover three critical shifts shaping technology decisions in 2026–27 and a practical advisor playbook you can use immediately to win bigger deals and drive strategic growth.
503
IT buyers surveyed
452
Advisors Surveyed
3
Key Findings
2026-27 Telarus Tech Trends Report
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What's INside
Three critical findings for technology advisors
01
The Ecosystem Sale
Your biggest revenue opportunity may already be sitting within your customer base. See what’s driving higher-value deals.
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02
Buyers Value Execution Over Cost Savings
Many advisors still lead with price. Our research suggests they’re looking for something else.
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03
Vendor Loyalty Is at a Historic Low; Every Renewal Is a Live Opportunity
Clients are more willing than ever to reconsider their vendors. Discover why renewals have become the new battleground.
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